Tramo Store
A brand in motion
Tramo is a micromobility brand in Lima helping people move through the city more efficiently. Formerly Taller-V, the business needed a new name and identity as it evolved beyond e-scooter distribution into a broader mobility brand.
The project focused on creating a brand that could grow beyond a single product category. The name Tramo, meaning a section of a route, became the strategic base for an identity built around movement, flexibility, and everyday urban use.
The work included naming, storytelling, visual identity, UI kit, and digital direction. A modular system of typography, color, layouts, and motion-inspired graphic elements helped the brand adapt across social media, web, and retail environments.
Tramo launched with a stronger story and a more flexible identity for its next stage. The system helped reposition the business from a workshop-led name into a sharper mobility brand built around movement, recognition, and growth.