Tramo is a micromobility service in Lima that helps people find and maintain the right way to move through the city on short trips. The founders had already launched eMove, an e-scooter distributor, but needed a scalable business and a name that could stretch beyond a single product line. Tramo, Spanish for "section of a route", became the basis for the new identity and strategy, developed under a tight launch timeline in a context of heavy traffic, limited infrastructure, and an emerging micromobility culture.

Deliverables included the naming, a brand identity kit with logo system, typography, color and mood-boards for store design, plus a UI kit for online platforms. The logo uses an orange stroke between “Tra” and “mo.” that can stretch, bend or loop to represent different routes the clients take, reinforcing the idea that the service adapts to each person's needs. The brand was first released on social media and then came the website, giving the team a clear story and a cohesive visual system as the brand gained users.

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The project highlighted how a brand can connect identity and interface across platforms. It showed that when brand ideas are integrated into design elements and tested on actual screens, identity and UI can merge. With more time, the stroke concept could be extended into motion and environmental applications to make the experience even more expressive.