A bit more about me
Born and raised in Lima and now based in Barcelona, I am a creative designer interested in how people move, live and interact with the world.
Exploration, curiosity, and nature are the main inputs in my life and work, helping me look at each decision from different perspectives before moving forward.
Since 2017 I’ve worked across branding, packaging, UX/UI, signage, and art direction, with earlier experience in product and industrial design. This helps me make sure my work remains functional across various platforms.
Career
Brand Designer, Strategy & Art Director
Freelance — Since 2017
Based between Barcelona and Lima, working across branding, packaging, UI/UX, and art direction. Projects range from naming and brand identities to packaging, design systems, product UI, and audiovisual art direction, with a focus on scalable cross-platform solutions.
Brand Designer, Strategy & UI Designer
Plastiks.io — 06.2022 to 08.2024
Based in Barcelona, responsible for developing and implementing the brand identity across key customer touchpoints in the Web3 and blockchain space. Worked closely with marketing, product, and sales teams.
Content & UI Designer
LIQUID — 03.2020 to 07.2021
Based in Lima, worked on branded content and UI design for the FMCG market, designing campaigns and collaborating on digital strategies. Focused on problem-solving using methodologies such as Scrum and Design Thinking.
Graphic Designer
Hey Mome! — 06.2019 to 12.2019
Based in Lima, led creative design for nationwide campaigns, developing OOH optimized for clear legibility, and contributed to creative direction, branding, packaging, and digital projects for a wide range of clients and markets.
Graphic Design Trainee
Picante Advertising — 08.2018 to 01.2019
Based in Lima, worked as a design trainee producing social media, advertising, and event graphics, adapting assets to multiple formats and strengthening skills in graphic production, advertising, design principles, and attention to detail.