A bit more about me
Born and raised in Lima and based in Barcelona since 2021, I’m a Senior Brand Designer working across identity, packaging, digital design, campaigns, and creative direction.
My work is shaped by curiosity, observation, and the way people move through cities, objects, spaces, and digital experiences.
My path started in product and industrial design before moving into graphic design and specializing in brand identity. Since 2018, I’ve worked with startups, agencies, consumer brands, and established companies across Europe and LATAM.
Experience
Brand Designer & Art Director
Freelance — Since August 2021
Based in Barcelona, I help brands grow through identity, packaging, naming, UI/UX, and creative direction. My work spans visual systems, campaigns, digital experiences, and brand rollouts built to stay clear and consistent across touchpoints.
Senior Brand & UX/UI Designer
Plastiks.io — June 2022 – August 2024
Led brand and digital design at Plastiks, helping position the company across sustainability, Web3, and B2B impact. The work included identity systems, product UI, campaigns, sales materials, and collaborations with clients such as FC Barcelona and Danone.
Brand & Digital Designer
LIQUID — March 2020 – July 2021
Based in Lima, I worked on branded content, campaigns, and UI design for CPG clients, supporting digital strategy and creative production through agile and design thinking processes.
Brand & Campaign Designer
Hey Mome! — June 2019 – Feburary 2020
Based in Lima, I worked on campaign and creative projects for CPG and retail clients, developing concepts and visual assets for nationwide launches across digital, OOH, and retail channels.
Graphic Design Trainee
Picante Advertising — August 2018 – January 2019
Based in Lima, I supported campaign production and visual design for advertising and live activations, creating assets across print, digital, and on-site formats.