objet. is a high-end interior design e-commerce targeting people passionate about design across North America. With plans to expand into new markets and launch a mobile app, the brand needed a campaign that felt confident and refined. The project brought together human creative direction and AI execution, exploring how both can collaborate to produce consistent, high-quality output at scale.

The campaign is built around a series of editorial visuals and short-form videos, where motion blur and precise product staging create a sense of energy and refinement. Creative decisions around aesthetic, tone, and composition were made first, then handed off to Google AI Studio and Figma Weave (ex-Weavy, a node-based generator, to produce and iterate the imagery with speed and coherence across the full campaign.

Working this way clarified something important: AI is most valuable when it has a strong creative vision to follow. The more defined the direction, the better the output. This shifts the designer's focus toward ideas and decisions rather than production, which is ultimately where the most meaningful work happens.